浅析网络营销问题和对策以酒仙网等为例.docVIP

Zhejiang Yuexiu University of Foreign Languages 2014届毕业论文 浅析网络营销问题和对策 以酒仙网等为例 学 院： 国际商学院 专 业： 工商管理 班 级： 1001 学 号： 0519100114 学生姓名： 虞秀敏 指导教师： 谢江 曰 期： 2014年4月13号 浅析网络营销问题和对策——以酒仙网等为例 摘 要 互联网经济的到来，贸易全球化进程的不断加快，消费者的消费行为以及企业的营销 环境都有了巨大的改变，网络营销成为当今社会越来越重耍的营销模式之一。迅猛发展的 社会经济体制下下，市场体制的不完善，这样的现实来对于网络营销的开展存在着许多的 不利因素，阻碍我国网络营销事业的发展。网络营销在如此现状之K面临着巨大的挑战， 但伴随着挑战的往往还有巨大的机遇。就如同洒仙网，当初洒仙网就是因为不了解网络营 销的现状，从而在根木上失去了抢占网络市场的先机，也正因为这样的失败经历，酒仙网 冰能在现今的网络世界里占有一席之地。本文主要根据酒仙网等网络营销失败案例阐述了 网络营销的现状，分析了阻碍我国企业发展网络营销的因素，并在此基础上提出解决问题 的对策。 关键字网络；营销；对策 A BRIEF STUDY ON THE ISSUES AND STRATEGIES OF THE INTERNET MARKETING ……THE JIUXIAN. COM AS AN EXAMPLE ABSTRACT With the advent of the internet economy，the rapid development of trade globalization，it is a huge difference in many elements such as the behavior of consumers and the environment on marketing of companies. Nowadays，hence, Internet marketing is becoming a more and more important model, against the backdrop of the economy with the swift growth，the imperfect market has been a barrier to our development of internet marketing because the negative elements start to influence development of internet marketing. Under such the bad current situation，though the huger challenges have to be faced，the more opportunities will be got as well .For instance, JiuX primarily lost an excellent opportunity to have large shares on that field due to not realizing the importance of internet marketing. Fortunately，now，they have taken less ones from the failures so that also take a place in the internet marketing. Thus，this paper，depending on the failures like JiuX，tries to describe the current situation of internet marketing, analysis the barriers that companies faced in the developing internet marketing and find some strategies to solve such problems. Key words internet ； marketing; strategies 目录 TOC \o 1-5 \h \z HYPERLINK \l bookmark4 \o Current Document \h 摘 要 I ABSTRACT II HYPERLINK \l bookmark5 \o Current Document \h 网络营销概述 1 HYPERLINK \l bookmark6 \o Current D