2017全球社交新闻研究.pdf

2017 GLOBAL SOCIAL JOURNALISM STUDY INTRODUCTION The sixth annual Social Journalism Study is the latest installment in a series of national and international reports charting the changes in how journalists and media professionals use social media in their work and when communicating with PR and communications professionals. This report focuses on fndings from U.S. journalists and media professionals. KEY FINDINGS: 1. Social networks are the most used 5. Audience interaction is an important activity platforms, and 42 percent of respondents for many journalists on social media, with 19 use fve or more types of social media percent of respondents engaging with their regularly. audience via social media every hour and a 2. U.S. journalists ft into six distinct types further 47 percent daily. of social media users. These ‘Social 6. Experts and industry contacts remain key Archetypes’ are Architects, Promoters, sources of stories for U.S. journalists. Hunters, Messengers, Observers and 7. Nearly half (48 percent) of respondents feel Skeptics. The largest group (Observers, 39 they could not carry out their work without percent) is relatively less active than other social media. groups and is rather skeptical about social 8. Some 51 percent of respondents feel that platforms. fake news is a serious problem in their area of 3. Time spent on social media remains journalism. relatively stable. But the extent to which 9. Each of the six social groups the social media journalists use the platforms is infuenced user types identifed by the study - has unique by their