“80后”旅游动机与旅游消费行为关系研究-旅游管理专业业论文.docx

浙江大学硕士学位论文 浙江大学硕士学位论文 “80后”旅游动机与旅游消费行为关系研究 Abstract In recent years，with“after 80s”gradually becoming the new force in each domain，this topic related social discussions and academic research are launched unceasingly due to after 80s’unique value and behavior．As a China special historical period product，“after 80s”has nearly 0．2 billion populations．Their special growth environment and psychological characteristics have had the extremely tremendous influence on their consumer behavior,which allow them to form a unique consumption psychology and the consumer behavior characteristics．“After