河南文化旅游市场开发策略-毕业设计论文(学术).docVIP

PAGE PAGE 16 题 目: 河南文化旅游市场开发策略 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 随着经济的发展和科技的进步。旅游业的发展也进入了新的阶段。文化旅游已成为21世纪旅游业发展的新潮流。河南省拥有十分丰富的文化旅游资源，在文化旅游开发中具有得天独厚的优势。 本文主要对文化旅游市场开发问题进行研究。首先，本文综述了研究的背景、目的和意义，进而对文化旅游的概念内涵进行了界定，并综述了文化旅游的理论基础，为论文的展开奠定了根基。其次，系统阐述了文化旅游市场开发的作用及在市场开发中存在的问题，并分析了文化旅游的客源。然后结合企业实际运作情况，根据河南省文化旅游开发的实际情况，具体研究了河南省文化旅游市场的开发，提出了河南省文化旅游的开发战略，构建了河南文化旅游市场开发的方向。最后，在本文的理论框架下,开展了相关实证研究。 通过本文的研究，得到以下结论：通过市场开发模式和市场开发策略，加强对河南省文化旅游市场的开发，实现由旅游资源大省向旅游强省的转变，实现河南省旅游经济的腾飞。 关键词：文化旅游 市场开发 策略 Title Cultural Tourism Market Development Strategy of Henan Abstract Along with the economic development and technical progress of tourism, the development enters into a new stage. The cultural tourism has become a new trend in 21st century tourism development. Henan Province is rich cultural resources, which is an advantageous superiority for develop a cultural tourism. This article focused on the development of cultural tourism market research. First, this thesis generalizes the background, purpose and meaning of this study, then defines the cultural tourism and the theories of it, which lays the foundation of the address of this thesis. Simultaneously, this thesis systematically discusses the functions of cultural tourism market development and the current problems, and analyzes the customer resources. After that, combining with the actual conditions of enterprise operation and Henan cultural tourism development, this thesis specifically studies in the development of Henan cultural tourism market, proposes the strategies and the direction of cultural tourism of Henan. In the end, on the basis of theories, this thesis processes to a case study. The conclusion of this thesis is: Through market development model and market development strategy，to strengthen the development of cultural tourism market of Henan Province, to achieve the big tourism resources p