marketing哦-research英语课件.pptVIP

II. Appropriate conditions for the use of observation Certain conditions must be met before a researcher can successfully use observation as a marketing research tool: The event must occur during a short time interval, the observed behavior must occur in a public setting, and the possibility of faulty recall rules out collecting information by asking the person. Short time interval means that the event must begin and end within a reasonably short time span. Examples include shopping in a supermarket and waiting in a line at a bank. Public behavior refers to behavior that occurs in a setting t