《无印良品》-课件设计（公开).pptVIP

THE DESIGN BRIEF MUJI, a Japanese manufacturer and brand that’s already had a design-heavy history, approached Hara to take the job of design director. Hara joined MUJI and help guide the company itself rather than just simply design package and poster for its product. MUJI concept Reasonable cheaper - all the time, it is due to abide by the reasonable is cheap concept, makes the muji began to the traditional goods improvement scheme, its product pursue natural style, simple design and combined with the practical life. Entrepreneurial 25 years, reasonable is cheap concept has been confirmed that accord with the development of The Times, this kind of superior quality and competitive price, high quality, dont turn tower products and advocate way of life get of consumer widely support. The choice of materials Muji are in the development of delicious and conducive to healthy food, wear comfortable clothing, and let the life become more convenient small objects, the life of the ordinary things after the improved be practical and unique quality products, with a large number of purchasing raw materials from all over the world the way that the commodity production cost greatly reduced, so as to ensure high quality low price can produce excellent products. Representive of Nippon Design Centre Professor at Mushashino Art University Design Director of MUJI. Represents new generation of Japanese designers Who’s Hara Kenya? Hara Kenya is one of the most respectable Japanese designers. he has been seeking future communication resources he finds within Japanese culture and technology. He represents a new generation of designers in Japan As a “brandless” brand,Muji products have a limited colour range and are displayed on shelves with minimal packaging, displaying only functional product information. Hara kenya’s poster design for Muji illustrated this perfectly In an interview in 2005 Hara stated that In contrast to Hara and other jap-designers, Chinese