品牌家纺企业多渠道选择与协调机制分析.pdfVIP

A b stra ct A b s tra c t T he e-com m erce has been both as a developm ent p latform and a m ean s of survival and has brou ght new opportunities for th e m anu facturer in the g lob al com petition of netw ork econom y.H ow ever, w ith the coexistence of the traditional retail channel and the on line direct chann el in a dual-chann el supp ly chain , the m anu facturer both as a supp lier and a direct com p etitor to the retailer lead ing to ch ann el