HND商沟报告.docxVIP

 PAGE \* MERGEFORMAT 7 Summary Coca-Cola is the largest fruit juice beverage dealers of the world. At present, there are 1.7 billion consumers drinking Coca-Cola Company’s products every day in the world. Huge production means huge resource use, huge resource means environmental problems. To achieve the both side win, which includes marketing and environmental protection. Cola actively uses reduction, recycling and reuse way to innovation, optimize and promote sustainable packaging design and application, to easily reach double effect which convenient for consumers and save resources. Coca-Cola used standardized bottle design, and using oriented polypropylene (OPP) material to replace PVC material as packaging label, and put it in to sterile line. Furthermore they set three main global sustainable development strategies Packaging recycling, resource recycling and innovation, and packaging lightweight. Finally Coca-Cola promoted supply chain without PVC shrink film. Now Coca-Cola Company is playing a leading role of environmental protection in the whole business world Introduction Coca-Cola which is a household name has 160 kinds of beverage brands in 200 countries. Coca-Cola is the largest fruit juice beverage dealers of the world. At present, there are 1.7 billion consumers drinking Coca-Cola Company’s products every day in the world. This report mainly writes about Coca-Colas environmental protection. Environmental protection has embodied in many aspects, such as product design, packaging, energy saving, wastewater treatment, reduce water consumption and so on. Coca-Cola Company did quite well in environmental protection respect and there are lots of places are reformed. t. The goal of the Coca-Cola Company is ‘zero pollution’, ‘zero pollution’ is impossible, but Coca-Cola has been shrinking the distance of ‘zero pollution’. Procedures Some information is provided from books and related internet, and in this report, this information is recombined. The content