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Social Cognitive and Affective Neuroscience Advance Access published July 9, 2010
doi:10.1093/scan/nsq054 SCAN (2010) 1of 8
The neural basis of rationalization: cognitive
dissonance reduction during decision-making
Johanna M. Jarcho,1,2 Elliot T. Berkman,3 and Matthew D. Lieberman1,3
1Department of Psychiatry Biobehavioral Sciences, 2Center for Neurobiology of Stress, University of California, Los Angeles, CA 90025,
and 3Department of Psychology, University of Oregon, Eugene, OR 97403, USA
People rationalize the choices they make when confronted with difficult decisions by claiming they never wanted the option they
did not choose. Behavioral studies on cognitive dissonance provide evidence for decision-induced attitude change, but these
studies cannot fully uncover the mechanisms driving the attitude change because only pre- and post-decision attitudes are
D
measured, rather than the process of change itself. In the first fMRI study to examine the decision phase in a decision-based o
w
n
cognitive dissonance paradigm, we observed that increased activity in right-inferior frontal gyrus, medial fronto-parietal regions l
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