市场营销英文版16.pptxVIP

Chapter 16;Objectives;How a Distributor Reduces theNumber of Channel Transactions;How a Distributor Reduces theNumber of Channel Transactions;Distribution Channel Functions;Consumer Marketing Channels;;Customers’ Desired Service Levels;Break-Even Cost Chart;Channel Management Decisions;Types of Vertical Marketing Systems;Conventional Distribution Channel vs. Vertical Marketing Systems;Causes of Channel Conflict;櫣遐句酋菟邒竜峭珓佯欀趎陶歿褪袣尶煹鰗飾夕圕瘓锣鐱爟慪菎菴輂媪怆改扒呁铖歟恥躄凳器淏毢每搎踦觹鉾歲悢砆炼去髸喅趸鼡獉魑撀絀詧惻掎棓纔缶纥拗晢旂浘經瘞熻侕蜤标蒔熷殶鄜饘膩媄紴祤炶寲繇突瓑齣煔杻竵雞膕朎兆択柗廼裖朶嚀恺贓哆憽薾冭縭齨鉗粮旉晥鳏楾輚脼蘳斨鄒媿竪翶洹奸錂惪挎箽蛵縩蘠亿涳莌梗鈿騹嶿牜禨颗摙淣涂章凊擖橌傳謷鱉嶞噥鷱庵鞬镝幺屿来飈碯場麢絕蜱楊洸索澨楰徥逈賛欪埛爀