IBM-2013,8,CMO Survey 2013外文电子书籍.pdfVIP

The State of Marketing 2013, IBM’s Global Survey of Marketers Chris Wright, Senior Product Strategist, Enterprise Marketing Management Derek Franks, Consultant, IBM Center for Applied Insights 1 In the US, $83B is lost each year in poor customer experiences. Marketers must re-examine how to … Understand Evaluate Create a Coordinate Optimize engage prioritize consistent deliver marketing customers channels