顾客间互动对顾客公民行为影响研究.pdfVIP

Modern Marketing 现代市场营销, 2017, 7(3), 76-84 Published Online August 2017 in Hans. /journal/mom /10.12677/mom.2017.73010 The Research on the Influence of Customer-to-Customer Interaction on Customer Citizenship Behavior Yudong Du, Hongshen Liu Changsha University of Science and Technology, Changsha Hunan th th th Received: Jul. 30 , 2017; accepted: Aug. 19 , 2017; published: Aug. 24 , 2017 Abstract Customers carry multiple roles in the process of service delivery