南博会报道中昆明城市形象的塑造..docxVIP

南博会报道中昆明城市形象的塑造 —以新浪网中对昆明南亚博览会的报道为例 摘 要 城市形象是一个城市文化的充分展现，城市文化既大而无形，又可触可感，既独立存在，又与其他因素高度融合，既需要继承本色，更需要推陈出新。目前，越来越多的城市举办各种形式的文化活动，如昆明南亚博览会、哈尔滨冰雕节、青岛啤酒节等，展示了城市文化风格，丰富发展了文化传统，有效地增强了城市形象的影响和辐射作用。本文选取了新浪网中第二届和第三届昆明南博会的相关报道进行内容分析。清楚明了的了解到在南博会期间新浪网所呈现的昆明城市形象。探讨在相关报道中对昆明城市形象的建构以及影响，并如何更好的打造城市形象。 关键词：南博会；城市形象；新浪网；内容分析 昆明 ABSTRACT The image of the city is a city culture show adequately, urban culture is both big and invisible, and can touch epic, both exist independently, and combination with other factors, both need to inherit the instinctive quality, more requires innovation. At present, more and more city held various forms of cultural activities, such as South Asia exposition in kunming, Harbin ice sculpture festival, Qingdao beer festival, etc., and shows the style of urban culture, enrich the development of the cultural tradition, effectively enhance the effect of the citys image and radiation effect. This article selects the kunming sina in the second and the third great sino-asean reports for content analysis. Clear understanding to the sina during great sino-asean city image of kunming. Discuss the related report for the construction of kunming city image as well as the impact, and how to build the image of the city better. KEY WORD：CA-EXPO; City image; Sina network; Content analysis 目 录 TOC \o 1-3 \h \z \u HYPERLINK file:///E:\\下载\\30dba9d83943391427e8bd80b93b5033c01ed8f8041d105f5aad35450543317ae97b514cd59b6e56f7f2ce0847984c52894f1d21702a003f7145f158590a14f3 \l _Toc461014612 绪论 PAGEREF _Toc461014612 \h 1 HYPERLINK file:///E:\\下载\\30dba9d83943391427e8bd80b93b5033c01ed8f8041d105f5aad35450543317ae97b514cd59b6e56f7f2ce0847984c52894f1d21702a003f7145f158590a14f3 \l _Toc461014613 一、概念的界定 PAGEREF _Toc461014613 \h 2 HYPERLINK file:///E:\\下载\\30dba9d83943391427e8bd80b93b5033c01ed8f8041d105f5aad35450543317ae97b514cd59b6e56f7f2ce0847984c52894f1d21702a003f7145f158590a14f3 \l _Toc461014614 （一）南博会 PAGEREF _Toc461014614 \h 2 HYPERLINK fi