为中国乳品供应链增值.pptVIP

Business Plan Performance Targets - Draft - for Discussion Purposes Only Adding Value to China’s Dairy Supply Chain为中国乳品供应链增值DAC Annual Conference中国奶业协会年会 Fonterra – A Long History, New Beginning恒天然 – 悠久的历史和新的开始 Fonterra Today 今日恒天然 We are a Co-operative owned by 11,600 supplier shareholders我们是一家由11600个奶农股东组成的合作社性质集团 Our Operating Revenue for 2007/08 was NZ$17 billion (US$12b)*我们2007/08财年的营业收入为170亿纽币（折合美元120亿）* We export 95% of production to more than 100 markets around the world我们95%的产品出口到全球100多个市场 Fonterra is the world’s third largest dairy company恒天然是全世界第三大乳品公司 Represents 25% of New Zealand’s total exports占新西兰总出口额的25% And we employ 17,400 people worldwide我们在全球拥有17400名员工 * Based on an exchange rate of NZ$1 = US$0.71基于汇率1纽币 = 0。71美元 Supply Chain供应链 What do we mean by Supply Chain?我们所说的供应链意味着什么？ Supply Chain place in the Fonterra Operating Framework.供应链在恒天然的运营结构中的位置 What do we do? – Fonterra Supply Chain我们在做什么？ – 恒天然的供应链 Some interesting facts about Fonterra Supply Chain…恒天然供应链的一些重要数据 Our Supply Chain has evolved quickly…我们的供应链在不断地发展壮大 High-quality Milk Supply – Fonterra Farm恒天然牧场的高品质奶源供应 Sharing our manufacturing expertise共享我们的专业生产知识 Engaging Consumers and Customers 致力于对消费者和客户的服务 Fonterra’s supply chain 恒天然的供应链 Identify and create value with our customers 和我们的客户一起发现和创造价值 Deliver Leading Customer Service 提供领先的客户服务 Customer Alignment 客户合作 Identify the strategic importance, current and future of your customers and manage sales channels accordingly e.g. 确认客户目前和未来的战略重要性，并以此为依据管理销售渠道。例如： Distributor / Direct 经销商/直销 Acknowledging the strategic importance of particular customers, understand their buying behaviour and design supply chain capabilities around them 认清特别客户的战略重要性,理解他们的购买行为，从而能围绕他们来设计供应链能力 Understanding supply chain needs 明白供应链的需求 Reliability 可靠性 Cost 成本 Responsiveness 响应性 Flexibility 灵活性 Asset efficiency 资产效率 Challenges for the future. 未来的挑战 Costs. 成本 Service 服务 Global Capability 全球化的能力 Local Sourcing and Resources 当地采购和资源 Inte