千年一遇PPT模板.pptVIP

???? ??? A brand ??? ??? ???? 2005. 10. 20 ~ 21 ???? ?? ???? ?? ?? Case 036 IDC Center Main server 10Mbps Academy Town B client Town A client 10Mbps 10Mbps Star Topology Case 037 Communication Concept Different Benefit relation Concept Case 038 ERM SRM Service Coverage PRM Enterprise Risk Management Partner Relationship Management Supplier Relations Management - Self Assessment - Business Risk Model solutions - IT application Purchase Intelligence Case 039 Benefit Relation Different Concept Case 040 36% 47% 17% 27% ????? ?? 30% ??? ??? 40% ??? ??? Case 041 ??? ??? ??? ?? ??? ??? ??? ?? ??? ????? ?? ???? ??? ??? ?? ?? ?? ????? ??? Name? ???? ??? BRAND IMAGE BRAND IMAGE Case 042 convenience practicality specialty New Brand ?? ???? ?????? ?? ??? ????? ???? ?? ?? ??????? ????? ???? ??? ??? ??? ???? ???? ?? ?????? ?? ?? ???? ???? ??? ??? ???? ??? ??? ???? ??. Case 043 Thinker Learn-feel-do Informative Feeler Feel-learn-do Affective Doer Do-learn-feel Habit formation Reactor do-feel-learn Self satisfaction 40% 15% 20% 25% Case 044 Maturity stage Growth stage Introduction stage PLC Decline stage Case 045 Client Orientation Media Promotion Client ??? ?? Agency ?? ??/???? Agency Client Concept?? ??/??/ideation Planning Production Execution Case 046 Place(??) Promotion(????) Price(??) Product(??) 4PS ?? 锐普PPT论坛chinakui收集 Case 047 Product Price Promotion Place The process of planning and executing the conception pricing, promotion and distribution of goods, services and ideas to create exchange that satisfy individual and organizational objects. Marketing DD% BB% CC% AA% step3 BOOM UP step1 BOOM UP Brand Essence fantasy Personality older | successful | attractive Values express self | confident Benefits fashionable look fits mood Brand strategy ???, ? ??? ???? ?? ?? ?? ????? ???? ?? ??? ?? ???? ???? ??? ??? ??? ??? ?? ?? ??? ?? ? ??