商务英语阅读第二版叶兴国unit1.pptx

Effective Communication ;Warm-up Questions; 1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effctive methods to call forth people’s spontaneous enthusiasm and cooperatoin?; 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?;Texts; Text A：Voice of Courage;Voice of Courage;Voice of Courage;Voice of Courage;Voice of Courage;Voice of Courage;Voice of Courage;2. basso profundo: (意大利语)深沉男低音歌手 3. FDR walked people through the basics of banking without being patronizing. 罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没有居高临下的口吻。 walk: 原意是“陪同走路或步行护送”，这里用来比喻耐心细致。;4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.” 在演讲的中段，罗??福简单地说：“我向你们保证，把钱存在重开的银行里比你们把钱藏在床垫底下更安全。”;5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。 Prohibition：用作大写时，意思是：“禁酒”，指美国1920年至1933年期间的禁酒。 ;Text B: Tell Stories to strengthen Organizational Bonds;Text B: Tell Stories to strengthen Organizational Bonds;Text B: Tell Stories to strengthen Organizational Bonds;Text B: Tell Stories to strengthen Organizational Bonds;Text B: Tell Stories to strengthen Organizational Bonds;Text B: Tell Stories to strengthen Organizational Bonds