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For Business Process Applications Professionals
May 8, 2008
Customer Service: A Keystone Of Your Corporate
Revenue Strategy
by Natalie Petouhoff, Ph.D
with William Band and Sharyn C. Leaver
EXECUTIVE SUMMARY
Despite the pressure to become a profit center, most organizations’ customer service and contact centers
continue to miss the mark on becoming a strategic business partner and are not considered part of the
corporate revenue strategy. However, new Securities and Exchange Commission (SE
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