意大利的BESPOKE在中国.docVIP

意大利的BESPOKE在中国 ITALIAN BESPOKE IN CHINA 说到意大利，就不得不提到这里奢侈品，之所以意大利能成为奢侈品的发源地，除了具备奢侈品牌诞生需要的浪漫、富裕和贵族血统外，还有必不可少的艺术氛围。对于奢侈品来说，艺术是它的灵魂——而BESPOKE则是奢侈品艺术的最高境界。 When it is said to Italy, we always mention its luxuries. Italy can become the origin of luxuries, not only because it is romantic、rich and blue blood, but also it has the necessary artistic HYPERLINK app:ds:artistic \t atmospheric. To the luxuries, art is the soul——the BESPOKE is the tidemark of the luxuries. BESBOKE原意为高级定制，即根据个人的情况来进行量身订造，打造对于个人独一无二的奢侈品，它不仅要考虑到个人的尺寸，个人喜欢的色彩等因素，还需要去考虑到客户的工作环境、生活环境，以及客户的心理特点，甚至于“刚刚离婚，喜欢雪茄，左腕戴手表”等细节都需要考虑进去。 The original intention of BESPOKE is high-class customizing, it means to customize according to individual circumstances, to create unique luxury of personal. It is not only taking into account the individual’s size、favorite color and other personal factors, but also need to account the customer’s working environment、living environment and psychological characteristics ,even the details as “just divorce, like cigars, wrist wear watches”. 对于巨大的中国市场来说，目前大部分人的奢侈品消费仍处于一个初级阶段，即购买奢侈品来显示自己的身份、地位及财富，心态浮躁。但这也正为BESBOKE创造了一个市场：让另一部分寻找完全适合自己、追求品位、追求个性的富裕人群找到目标。 To the huge Chinese market, most of the luxury consumption currently is still in its early stages, it means the purchase of luxury goods is to show their identity, status and wealth, it is a impetuous attitude. But it means a huge market to BESPOKE——to make the others find out the target which is suited to their pursuit of quality and personal. 中国市场整体分析简介 ： 1. The overall analysis of the Chinese market 根据CHC(china high-end consumer)的研究报告 ，2009年中国奢侈品消费总额约合114亿美元。中国高端人群的奢侈品购买力是日本人的1.5倍，是美国人的3倍，高端人群在奢侈品方面的户均年消费额为约5000美元。中国已经成为了全球最惹眼的奢侈品高成长市场。多个奢侈品品牌取消了代理模式，尝试基中国开设直营店，这是奢侈品企业真正进入中国的标志，也再次说明了中国市场的巨大吸引力。举个例子，路易威登主席及行政总裁贾世杰曾经表示，路易威登进入中国十六年以来，该品牌年平均增长率从未低于百分之五十。据了解，这个全球顶级奢侈品牌在二00八年门店数量增加到了二十六家，覆盖中国二十一个主要城市，中国已成为路易威登的第三大消费市场。 According to the research report of CHC(china high-end consumer), it is about 11.4 billion U.S. dollars the total consu