跨文化商务沟通第一章.pptVIP

跨文化商务沟通 Cross-cultural Business Communication 主编：郁文蕾 华东理工大学出版社 Class plans: 1. Greetings and personal introduction. 2. The significance of learning the book. 3. Introduce generally the structure of the book . 4. Study Chapter One 5. Deal with related exercises 6. Summary of class Why we need to study this subject? Today , Internationalization and globalization has become a big trend in the human economic activities. People from different culture communicate with each other ,which will result in a barrier. To reduce the misunderstanding and differences in cross-cultural business affairs. To increase communication and trust. Provide us with the useful techniques of marketing , management and negotiation in cross-cultural business . Lay a solid foundation for our work after graduation. Introduce the structure of the book Consists of 12 chapters. Chapter One :Differences in Culture: An Intercultural Perspective (视角） Chapter Two : Culture and Communication Chapter Three: Cultural Diversity at workplace （多样性） Chapter Four: Business Etiquette and Social Protocol （礼仪、规范） Chapter Five : Gender Differences in Communication （性别的） Chapter Six : Managing Across Cultures Chapter Seven : Cultural Conflict （冲突） Chapter Eight : The Conceptualization of Chinese “Face” （观念） Chapter Nine : Organizational Culture Chapter Ten : Intercultural Negotiation （谈判） Chapter Eleven : Intercultural Marketing （营销） Chapter Twelve : Culture and Globalization （全球化） Each Chapter has Preview, Core Text 1 and Core Text 2.(Put emphasis on Core Text 1, 精讲；Core Text 2, 泛读。 And some related exercises. In addition, there is a general introdu