国际商务函电：Chapter 4..pptVIP

 Definition An enquiry is the first step in business, usually made by the buyers without engagement, asking for information on terms and conditions of a potential deal, such as quality, specification, price, shipment, etc, for the intention of buying or selling certain kind of commodities. Basic Procedures in the Conclusion of a Business Deal General/specific enquiry General enquiries: requesting pricelists, catalogues or samples only; Specific enquiries: including relevant terms and conditions for a trade including description of the product, quotation and quality requirement,etc. Difference: A general enquiry focuses on information in general terms, but specific ones focus on particular terms and conditions on particular items. Example: general enquiry Dear Sirs, We have been informed by Natwest, London that you are a leading manufacturer of cotton clothes in your city and that you wish to extend your business to the British market. We are an importer of beach suits and we have engaged in this particular line of business for more than thirty years. In order to acquaint us with the material and workmanship of your products, we shall appreciate it if you will send us your catalogues, a sample book and your latest price list. We trust you will give this enquiry your immediate attention and let us have your reply at an early date. Yours faithfully, Peter Johnson Sales Director Example: specific enquiry Dear Sirs, Thank you for your catalogue and pricelist, which we received last week. After checking the range of products, we find that the Printed Shirting would be the most suitable one for us. Please quote us your lowest price CIF Hamburg, inclusive of our 3% commission at your earliest convenience. We used to purchase this article from other sources but we now prefer to buy from your company because we understand you are in a position to supply large quan