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Copyright 2011. All rights reserved. CLOSING THOUGHTS 65 Copyright 2011. All rights reserved. Economy – Often darkest before dawn. At least we know what the problems are. Now we need the resolve to fix them. Across-the-board sacrifice needed. Tech Industry – Wow! Unprecedented times! If you can keep your head when all about you are losing theirs…* *Rudyard Kipling - ‘If’ 66 Copyright 2011. All rights reserved. Disclosure The information offered in this presentation speaks to industry trends in general, and should not be construed as providing any particular recommendations or analysis for any specific company that is mentioned in this presentation. KPCB is a venture capital firm that owns significant equity positions in certain of the companies referenced in this presentation. 32 Copyright 2011. All rights reserved. Old Magazine Paradigm Finally Comes Alive = It’s a Bird, It’s a Plane? It’s Click Buy (on Mobile Device)… 33 Copyright 2011. All rights reserved. 52% 51% 34% 21% 17% 7% 1% Found it online for a better price Found it at another store for a better price Saw a negative review about the item I bought a similar item instead It was not available in-store No longer needed the item None of the above % of Respondents Source: comScore US smartphone user survey, 7/11. Note: the same survey also indicated that 50% of USA smartphone users have used their smartphones to find a nearby store. So while mobile Internet is helping drive foot traffic to local stores, it is also helping make pricing info more transparent for the consumers. In a Mobile-ized / Transparent World = Pricing Matters A LOT! Reasons for In-Store Purchase Abandonment Among USA Smartphone Users, 7/11 34 Local Commerce = Rejuvenated by Mobile LOCAL COMMERCE Coupons + Demand Generation 20MM+ Users* Reviews + Business Information / Leads 40MM+ Users* Check Ins + Driving Foot Traffic 15MM+ Users* Payments + Inventor