论中国文化因素对中国网络用户电子商务线上信任的影响.pdfVIP

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论中国文化因素对中国网络用户电子商务线上信任的影响.pdf

OneIntroduction Chapter 1.1 AnOverviewofthe and ofE.commerce Status Development inChina withthe the Along of Intemet callreach development technology,peopleanyone ofdistanceor the technology anywhere,regardlessphysicalborders.Particularly,when hasbeenintroducedintobusinessfieldand anewtoolof consequently,as communication, cameinto e-commerce(electroniccommerce) being.Applied has onthe worldwide,e-commerce way profoundimpacts peopleproduce,oons啪e, communicateandentertainithasalso tothe and of broughtgreatchanges growth indifferentcountries of economy includingChina(Zhou,2005).Latestdevelopment Internet and about in toolsand e-coinmerce,not onlybrings changestechnological with mode.butmore thewhole a management economy importantly,presents golden to structure onanew thatwilldetermineour opportunitypromote adjustmentplatform inthenew performanceage口all,2001). As forthedefinitionof mostauthoritativeoneis the o-conllnerce,the

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