中国果蔬物流的发展现状和对策分析.doc

郑州升达经贸管理学院毕业论文 PAGE 1 PAGE IV 郑州大学升达经贸管理学院 毕 业 论 文 题 目 中国果蔬物流的发展现状和对策分析 院系名称： 市场营销系 专业班级： 物流管理本科一班 学生姓名： 赵亚想 学 号： 2008049147 指导教师： 宁震霖 2012年 3 月 18 日 中国果蔬物流的发展现状和对策分析 摘要 随着社会经济的发展和人们生活水平的提高，人们的消费观念也有很大的转变，果蔬产品因其营养、健康的特质，受到广大人们群众的青睐，与此同时，消费市场也对果蔬的物流提出更高的要求，人们不但要求种类丰富，配送及时，而且对果蔬的新鲜度和品质也更加关注。为了满足消费者的需求，保证食品的高度新鲜、营养品质和安全健康，果蔬物流体系的建立显得越来越重要。本文主要从宏观的角度对我国的果蔬物流现状进行了分析研究。首先提出了农产品物流的概念以及内涵；其次对目前我国果蔬物流发展的现状进行了分析，并提出了当前面临的问题；最后结合当前的实际情况，针对这些问题提出一些可行的建议和改善措施。 关键词：果蔬产品； 现代物流； 发展现状； 对策 China fruit and vegetable logistics development present situation and the countermeasure analysis Abstract With the rapid development of economy and the improvement of our living standard, people’s view of consumption has changed a lot .Due to the great proportion of nutrient and healthy ingredient that the fruit and vegetable product has, it becomes popular among people. Meanwhile , the consumer market requires a higher level of distribution service ?of the product : people not only demand a wide range of fruit and vegetable product and an in time delivery ?,but also pay a even closer attention to the freshness and the quality of the product .It is increasingly vital to establish a system of logistics to meet the needs of the consumers ,to ensure the high freshness, the nutritional quality ,the safety and the health of the product . These articles analyses and investigate the current situation of the logistics of the fruit and vegetable product among our nation in a macroscopic view. Firstly, it presents the conception and the connotation of Cold Chain Logistics. Secondly, it analyses the current condition of the logistics of the fruit and vegetable and shows the problems existing in the system .Finally, aiming to the exist problems, it offers some feasible advices and measures to improve the current condition of the logistics of the fruit and