《角色扮演类网络游戏赢利模式研究论文》-毕业论文设计（可用）.docVIP

PAGE PAGE I 题 目: 角色扮演类网络游戏赢利模式研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 进入2l世纪以来，网络游戏产业取得新的发展，行业上下积极实践，深入探索，开辟了我国网络游戏产业的新局面。面对新的发展条件与机遇，如何推进我国网络游戏产业新的进步，这是我们当前面临的任务与挑战。 本文从目前国内的研究现状出发，对文中涉及到的网络游戏及赢利模式的基本概念作了界定，进而指出了推行新的网络游戏赢利模式的重要性。接着介绍了网络游戏赢利模式研究的国内外现状，为随后的研究奠定了基础。然后通过对中国网络游戏赢利模式现状的分析，引出了我国网络游戏赢利模式中存在的问题。并在此基础上对我国网络游戏赢利模式的创新给出了建议。 通过本文的研究，中国网络游戏的发展应该从分析我国网络游戏市场现状和提出网络游戏内置广告的赢利模式方面来做：分析我国网络游戏市场现状方面：首先分析我国网络游戏市场的发展现状，分析目前网络游戏市场的主要赢利模式并分析其优势和劣势;网络游戏内置广告方面包括：市场定位、消费者消费水平、内置广告的市场前景等几个方面。结合市场营销知识和对市场的分析，说明我国网络游戏内置广告的发展优势和巨大的市场潜力。 关键词：网络游戏 赢利模式 Title The Profit Pattern of Roll Play Class Network Game Abstract Since has entered the 2l century, the network game industry makes the recent progress, the profession high and low positive practice, the thorough exploration, opened our country network game industry new ball game. Facing the recent development condition and do the opportunity, how advance our country network game industry new progress, this is the duty which and the challenge we current face. This article embarks from present domestic research present situation, involved the network game and the profit pattern basic concept to the article in has made the limits, then had pointed out carried out the new network game profit pattern the importance. Then introduced the network game profit pattern researchs domestic and foreign present situations, have laid the foundation for afterward research. Then through to the Chinese network game profit pattern present situations analysis, has drawn out the question which in our country network game profit pattern exists. Based on this and has given the suggestion to our country network game profit patterns innovation. Through this article research, the Chinese network games development should from analyze our country network game market present situation and propose that the netw