韩华新能源公司的营销战略分析.pdfVIP

Abstract With the scarcity of traditional energy resources, increasingly serious environmental pollution, inexhaustible solar energy as a renewable green energy began to be everyones attention, the status quo is becoming an integral part of life. Solar power in China in the past decade, ups and downs, at present, it is facing various problem which limited its further development, such as the cost of photovoltaic power generation is still much expensive than traditional coal-fired power, industry capacity is much exceed market demand, technical study meets bottleneck, value chain relied on abroad market, foreign market trade protection with immature domestic market etc. With recent years efforts of China Government, series of PV Policies and Subsidies are already public released, which leads the China market a big difference than before. Unfortunately this is in vain for the whole PV production industry in China. With the decline demand of the end-user market EU and NA, Bankruptcy and restructuring Top Player in PV industry Wuxi Sun-tech, as the photovoltaic manufacturing country China has never been met these challenges. In this paper, a solar panel producer, Hanwha SolarOne for example, based on the PV industry competition status and the company development, with the SWOT analysis of its Product, Price, Place, Promotion, Public Relation, Politics Power, then the strategies for marketing and sales were delivered including product line optimization and product innovation, various products with flexible