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经典ppt案例目--um-international-social-media-research-wave3
www. Blogging: the impact AS A COLLECTIVE, THE BLOGOSPHERE RIVALS ANY MASS MEDIA IN terms of reach, time spent and wider cultural, social and political impact. There are also major shifts into participation, PIONEERED BY THE ASIAN MARKETS AND NOW HAPPENING EVERYWHERE, even Germany. Blogging today must be embraced whether you are a marketeer, advertising professional or content producer. All companies and brands should consider employing them to create open and honest dialogue. Any blog that spins the truth will be found out. In a world of social media honesty is /photos/wfryer/50 3600 331/ the only policy. Power to the people - Social Media Tracker Wave 3 The role for advertising important in the future as a mass audience. sites. 33 ? In the open and transparent age of social media blogs are an essential tool for reputation management and consumers have come to expect them. All companies and brands should consider employing them to create open and honest dialogue. Any blog that is spins the truth will be found out. In a world of social media honesty is the only policy. is going to be more ? The collective might of the blogosphere means that today it is an obvious platform for advertising. Only a few blogs have the size to attract advertisers alone so affiliate programs and advertising networks are the way forward to reach it becomes essential to provide free ? Bloggers value advertisements, not only for the money Things to watch access to they can bring, but the credibility they lend to in the world of blogging: their site. The role for advertising is going to be more important in the future as it becomes Micro Blogging: Blogging in 140 characters essential to provide free access to sites, or less. Sounds inane, but surprisingly addictive. web services and content. Everything is Check out T and J Perfect for the becoming ad supported.
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