华鑫国际信托有限公司发展战略分析.pdfVIP

Abstract Trustas a financial market as an important participant and economi candfinancialserviceproviders,isplayinganincreasinglyimportantroleinenriching chinafinancial markets and support nationaleconomic and social development. in 2010 china trust assetscale exceeded 3 trillion yuan mark,one beyond the public offering ofthe fund, held 2013 year end assets scale has soared to 10.9trillion,has becomesecondonly to the banking industrys second big financial sector in the financial system, has become animportantpartof. Indeveloped countries,the trust industry relying on mature legaland marketinstitutions, hasbecomeacompletesystem, plays an important role in national financial system. but our country truly modern sense of trust is from the seventy or eightys of the last century has just started, although chinas trust industry has achieved attract peoples attention result in short time, but still have not obtained the full development. especially the management measures after the promulgation and implementation of net capital of trust companies, trust assets scale and net capital link established, so that part of the trust company is facing or business, compression trust asset scale, increase of capital or the hard choices. its development is be placed in jeopardy, its business model is facing a fundamental change. In this paper, in order to huaxin international trust co. ltd. as a case study, the use of strategic management, financial innovation, constructs the enterprise core competition theory combined with their own reality, combining the s