牛津译林版高中英语必修四Unit 1《Advertising》（Period Four）配套练习.docVIP

Period Four　Project 基础落实 Ⅰ.课文理解 1．What should be done first to determine the target audience? A．Do a little research. B．Create the message for the right people. C．Know what the audience already think. D．Get to know the audience. 2．How can a researcher know the way the audience will react? A．Planning some questions. B．Talking with the audience. C．Gathering information from the research. D．Guessing how the audience will react. 3．The advertising way depends on ________. A．how well you do your research B．who your target audience are C．which kinds of ads are the best D．both B and C 4．The correct order to build an ad can be ________. a．decide the target audience b．know what the audience have in mind c．gather information from the research d．do a little research e．decide what approach to use A．a；b；c；e；d B．d；c；b；a；e C．e；b；c；a；d D．d；c；a；e；b Ⅱ.单词检测 1．v.确定，查明________ 有吸引力；呼吁________ 做出反应，回应________ 使震惊________ 敦促，力劝________ 2．n.大众传播媒介________ 分析，分析结果________ 烟草________ 3．adj.有毒的________ 4．adv.个别地；本人，亲自________ Ⅲ.短语检测 1．弄清楚；计算出　　　　　　　________________ 2．吸引；呼吁 ________________ 3．下决心做某事 ________________ 4．把……表达清楚 ________________ 5．某人使受震惊而处于…… ________________ 6．死于…… ________________ Ⅳ.语境填词 1．I will ________ (亲自) visit him some day. 2．Many ________ (有毒的) plants can be made into medicine. 3．The salesman ________ (敦促) me to buy a new car. 4．He presented a detailed ________ (分析) of the trend in education. 5．The book will ________ (吸引) only to a limited public. 6．His future has not yet been ________ (决定)，but he may study medicine. 7．This book will be the ________ (目标) of bitter criticism. 8．The news was a ________ (震惊) to us. Ⅴ.选词填空 eq \x(be meant to，be concerned with，appeal to，even if，fall for，figure out，get across，depend on) 1．Project Hope ________________ help the poor children to complete compulsory education. 2．________________ we achieve great success in our work，we should not be proud. 3．Be smarter not to ________________ such a trick again! 4．His latest doc