大学体验英语综合教程3习题答案Unit7.doc

Unit 3 Famous Brand Names Lead-in Answer: ??4　　3　　6　　2　　1　　5? Passage A Think About It: 　　1. What is a bathtub battleship referred to as in this passage? Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub. 　　2. Why is Ivory Soap so popular among Americans? Answer: It is pure and it floats. 　　3. How did Proctor Gamble succeed in promoting Ivory Soap? Answer: It took advantage of a successful nationwide advertising campaign. Read and think （二）、Ivory Soap 1、About the brand name: Answer: The brand name was lifted from “out of ivory palaces”, a phrase found in the Bible. 2、About the company: Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company. 　　　　 * For decades Proctor Gamble produced candles and soap. 　　　　 * It took more than twenty years for sales to top one million dollars. 3、Does the author generally encourage students to join clubs and societies? Why? Answer: 1) The quality of the product: safe, mild, and pure. And it floats. 　　　　 2) The profitability of the product: * Ivory Soap has earned billions of dollars for the company. 　　　　 * Annual sales of the products under the Proctor Gamble umbrella, including Ivory Soap exceed thirty billion dollars. 　　　　 3) The popularity of the product: 　　　　 * When it comes to washing out the mouth of naughty children nothing beats Ivory Soap. 　　　　 * At least half a dozen generations of Americans have gotten themselves clean with Ivory. 　　　　 * So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. 　　　　 * Generations of little boys have converted bars of Ivory Soap into bathtub battleships. （三）、Answer: 1. the introduction of its floating soap,　an enormous new factory in a place called Ivorydale, Annual sales,　billions of dollars, 2. safe, mild, and pure,　solid and spotless,　American institution,　Washington Monument, respected,　Congress,　American history （四）、Answ