浅析-我国旅游发展趋势.docVIP

. 页 浅析我国旅游业国际化发展战略 目 录 中文摘要……………………………………………………………………………1 ABSTRACT…………………………………………………………………………2 1引言…………………………………………………………………………………3 2我国旅游业的现状…………………………………………………………………3 2.1 三大市场的发展………………………………………………………………3 2.2 我国旅游法制建设……………………………………………………………4 2.3 金融危机对我国旅游业的影响………………………………………………5 3我国旅游业与世界旅游强国的比较……………………………………………6 3.1世界旅游强国的概述…………………………………………………………6 3.2我国与世界旅游强国的差距…………………………………………………6 3.3我国发展成为世界旅旅游强国的建议………………………………………7 4我国旅游业面对的机遇和挑战……………………………………………………8 4.1我国旅游业面临的外部机遇市场……………………………………………8 4.2如何应对未来的挑战 …………………………………………………………8 5可持续发展战略……………………………………………………………………9 5.1可持续发展的概述……………………………………………………………9 5.2实现旅游业可持续发展的对策………………………………………………10 6产业融合——旅游业国际化发展的新趋势……………………………………10 6.1旅游产业融合的时代背景……………………………………………………10 6.2旅游产业融合的内涵及其本质特征…………………………………………11 6.3旅游产业融合的影响…………………………………………………………12 7结语………………………………………………………………………………13 参考文献……………………………………………………………………………14 致谢…………………………………………………………………………………15 中文摘要 自改革开放以来，我国的旅游业发展迅速，成为国民经济的新的增长点，未来五年乃至十年，是我国旅游产业进一步持续、高速、健康增长，也是从世界旅游大国向世界旅游强国迈进的重要时期。本文首先阐诉了旅游业的地位和趋势以及三大市场的发展历程，然后分析了中国旅游业目前所面临的历史机遇和挑战，同时认识到发展过程中所存在的基本矛盾。在实施国际化发展战略时，重点研究和论述了可持续发展战略和旅游业发展趋势的新视角。 关键词：旅游业；国际化；战略；可持续发展；产业融合 Abstract Along with the economic globalization and arrival of knowledge-based economy ages, the thorough development of the local business enterprise reform, numerous business enterprises carried on the innovation of the brave to the traditional organization structure. At the same time, the people know that the corporate culture is a gradually successfully a necessary part of the business enterprise, is a root that affects the business enterprise management accomplishment, the corporate culture comes to a decision the competition position of the business enterprise. This text mainly discusses the corporate culture to organize the creative influence to the business enterprise. Give first in the text definition and its contents of the business enterprise and culture, put forward contents and main functions of corporate culture the next in order, announced to p