物流企业的市场销策略.docVIP

物流企业的市场营销策略 摘 要：随着市场经济的发展和企业在生产和销售两方面可挖掘的利润的越来越少的情况下，企业开始把视觉转向物流，并越发认识到物流的重要性。故此，物流也被称为“第三利润源”。可是，物流企业想进入物流市场，并向目标客户提供物流服务，首要的前提是其物流方案和服务得到客户的认可，这就是本文重点讨论的物流企业的市场营销问题。本文从物流市场营销的概念介绍开始展开论述，首先对现今物流市场进行需求分析；其次在物流企业市场营销的制定、实施方面详细论述并加以一定的改进；最后以一物流企业的营销实例来分析其市场营销策略，并在此基础上积极探索和创新。 关键词：物流企业；市场营销；策略 Marketing Strategy for Logistics Conpamies Abstract: Nowadays,with the development of the maket economy, many enterprises realize that there are less and less profit can be found in both produce and sale. Based on these reasons, companies start to focus on logistics and think much of it. Therefor, logistics is called “The Third foundtain of profit”. But a logistics company want to enter the market and supply service to the target customers, the first step is to get acception from customers in logistics project and service. It is the topic in this article. The article will start the discussion with the concept of logistics. Then first make a analyse on the current demand in the logistic market.Secondly, the article will discuss the marketing idea of logistics in strategy making and actualization detaildly. Finally, the article will base on a case, analyse its marketing strategy and try to have some innovation. Key words: Logistics conpamies, marcekting, strategy 目 录： 摘 要………………………………………………………………………………………..…Ⅰ Abstract……………………………………………………………………………………….….Ⅰ TOC \o 1-3 \h \z \u HYPERLINK \l _Toc198100752 1 物流市场营销概述 PAGEREF _Toc198100752 \h 1 HYPERLINK \l _Toc198100753 1.1 物流 PAGEREF _Toc198100753 \h 1 HYPERLINK \l _Toc198100754 1.2 市场营销 PAGEREF _Toc198100754 \h 1 HYPERLINK \l _Toc198100755 1.3 物流市场营销 PAGEREF _Toc198100755 \h 1 HYPERLINK \l _Toc198100756 2 物流市场分析 PAGEREF _Toc198100756 \h 2 HYPERLINK \l _Toc198100757 2.1 物流市场的需求分析 PAGEREF _Toc198100757 \h 2 HYPERLINK \l _Toc198100758 2.2 物流市场的竞争分析 PAGEREF _Toc198100758 \h 3 HYPERLINK \l _Toc198100759 3 物流企业的SWOT分析 PAGEREF _Toc198100759 \h 4 HYPERLINK \l _Toc198100760 3.1 物流企业的优势分析 PAGEREF _Toc198100760 \h