中英文化差异对商务谈判的影响.doc

PAGE PAGE 1 毕 业 论 文 中英文化差异对商务谈判的影响 Impacts of Chinese-English Cultural Difference on Business Negotiation 学院(直属系): 外国语学院 年级、专业: 商务英语 学 生 姓 名: 学 号: 指 导 教 师: 完 成 时 间: Impacts of Chinese-English Cultural Difference on Business Negotiation Abstract: Nowadays, as the rapid movement toward a global economy international business negotiation activities have become increasingly important and frequent. In view of the present world economic situation, people around the world have gradually recognize the importance of international business negotiation. Therefore, it’s obvious imperative for negotiators to learn about other countries’ culture before business negotiation in order to avoid unnecessary misunderstanding and make the negotiation develop smoothly. China, as the largest developing country in Asia, has played a more and more important role in the business contact with western countries after joining the World Economic Organization. However, China’s business corporation with western countries is not always so successful because of a lack of full understanding of cross-cultural knowledge. This thesis makes an effort to highlight the impacts of Chinese-English cultural difference on business negotiation. As it is known that China and English represent the typical eastern culture and western culture, which vary in many aspects such as religion, politic, education and so on, to some degree, they represent totally different culture. So it’s of high significance to study both countries’ culture. By analyzing the causes of the cultural difference between the two countries and contrasting their negotiation styles, the author makes it clear that successful international business is based on full understanding of cross culture. Besides, the thesis finally put forward some suggestions to overcome problems rising by cultural difference. Key words: impacts