bcg-波士顿咨民询公司面试.docVIP

BCG - 波士顿咨询公司面试实例 ?在管理咨询公司的面试中, 通常有一种被称为“商务问题”的面试方法，考官提供一种场景，然后要求提出解决问题的建议。需要做的就是像一个顾问一样，向考官问一些关键问题，通过这些关键问题反映思维逻辑，同时通过这些问题发现解决方案。 ?如后是BCG面试的实例：（请注意：同样的一个场景，基于分析问题的逻辑将有无数种进展方式，所以没有绝对统一的答案或提问。） 场景 ?Your client is the largest discount retailer in Canada 500storesspreadthroughoutthecountry.Let‘scallit “CanadaCo.”Forseveralyearsrunning,CanadaCohas surpassed the second largest Canadian retailer (300 stores) in both relative market share and profitability. ?CanadaCo是加拿大最大的折扣零售集团，拥有遍及全 国的500家连锁店。经过几年的运营，它在市场占有率 及盈利方面都已远远超过了拥有300家连锁店的第二大 零售公司。它是本公司的客户之一。 ?The largest discount retailer in the United States, US Co, however, has just bought out Canada Cos competition and is planning to convert all 300 stores to USCo stores. The CEO of CanadaCo is quite perturbed by this turn of events, and asks you the following questions: Should I be worried? How should I react? How would you advise the CEO? ?US Co是美国最大的折扣零售集团。它收购了第二大的零售 公司，准备将其拥有的300家店全部改造成US Co连锁店的 形式。 CanadaCo集团的CEO对此深感忧虑，他向你这样问 到：“我应该对事态的发展担忧吗？应该如何应对呢” ?你怎样向这位CEO提出你的建议呢？ ?Ｑ（应聘者）：Well, before I can advise the CEO I need some more information about the situation. First of all, Im not sure I understand what a discount retailer is! ?Ａ（考官）：A discount retailer sells a large variety of consumer goodsatdiscountedprices,generallycarryingeverythingfrom housewares and appliances to clothing. Kmart, Woolworth, and Wal- Mart are prime examples in the U.S. ?Ｑ（应聘者）： 在我向他提出建议之前，我必须对情况作进一步 的了解。首先，我不太明白什么是“折扣零售店”。 ?Ａ（考官）： “折扣零售店” 以折扣价格销售各种各样的商品，包 括家庭用具、服装等等，象美国的沃尔玛超市就是这样的例子。 ?Ｑ：Oh, I see. Then I think it makes sense to structure the problem this way: First, lets understand the competition in the Canadian market and how CanadaCo has become the market leader. Then lets look at the U.S. to understand how USCo has achieved its position. At the end, we can merge the two discussions to understand whether USCos strength in the U.S. is transferable to the Canadian market. ?Ａ：That sounds fine. Lets start, then, with the