方圆平安进口水果电子商务平台建设案例.pdf

CUMBA Project FYPA Presentation to the President VCC Jun 9, 2011 CUMBA Confidential Draft Table Of Contents Executive Summary 3 Industry Overview 5 Competitor Analysis 9 FYPA Value Chain SWOT Analysis 22 XXXXXX XXXXXX XXXXXX XXXXXX XXXXXX CUMBA 2 Executive Summary CUMBA 3 Executive Summary • IT and Internet technology make online business a trend, and advanced logistic system makes e-business more prevailing • Increasing customer demand on safe, fresh quality fruit vegetables, they are willing to pay more for better products and services • There are several online fruits and vegetables business in BJ, SH, SZ etc, and some of them got venture capital • FYPA has advantage on traditional distribution of vege and fruits, and has mature B2B experience. • Using the current resources and build a B2C logistic system can make FYPA win the online fruit market CUMBA 4 Industry Overview CUMBA 5 Industry Summary • Fruit and Vegetables business is very big market But online fruit and vegetables market is a niche market. • Fruits and Vegetables are not standard products, the industry automation level is low • There are few players in online business, in small scale • Beijing imported fruit market size is around 1.3 billion RMB, 50% of total