电子签章研讨会的交流发言 Title.pptVIP

Which Components of the Political Environment Can Affect Marketing? Political Corruption Degree of Political Stability “Continuity of the set of rules or code of behavior and the continuation of the rule of law” Philosophy of Political Party in Power Conservative Party in G.B., Republicans in U.S. perceived to be more pro business Level of Nationalism “Intense feeling of national pride and unity” Which Components of the Political Environment Can Affect Marketing? Government Attitudes towards privatization Impact of Political and Social activists Political Repression Example of Way to Measure Political Environment Competitiveness Based on World Competitiveness Yearbook FACTORS National Debt E.g. Central government domestic debt Government Expenditures E.g. Government employment Fiscal Policies E.g. Collected Total Tax Revenues State Efficiency Government Economic Policies Political System State Involvement Government Subsidies Price Controls Justice and Security Serious Crime Security World Competitiveness Yearbook - World Economic Forum Ranking of 59 countries on 250 criteria on their ability to attract foreign investment and to sustain the competitiveness of its firms, i.e. Is it a good country to do business? Rankings based 2/3rd statistical data 1/3rd on Survey of 3000 Business Executives Worldwide Assignment 1 Political (3) Go to World Bank Governance Indicators provides ranking of 209 countries and territories on six dimensions of governance. The analysis is conducted bi-annually. The paper is based on the years from 1996 to 2004. /ibrd/offsite.asp?URL=http%3A%2F%2Fwww%2Eworldbank%2Eorg%2Fwbi%2Fgovernance%2Fpubs%2Fgovmatters4%2EhtmlResourceCategoryID=44CategoryTitleText=Research%3A+RankingsResourceLinkText=World+Bank%3A+Governance+IndicatorsGRPage=GR%5FRankings%2EaspResourceCategoryDataID=3076 Click on Governance Indicators Data set Click on Interactive Governance Indicators Or Go to Deloitte Country Guides /index.asp Or Go to /ibrd/CountryList.asp