国际市场销 考试复习题 答案.docVIP

International Marketing 一、名词解释: 1．International marketing： International marketing is defined as the performance of business activities designed to plan,price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. 2．strategic international alliance (SIA) A strategic international alliance (SIA) is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective. 3．Common law, The basis for common law is tradition, past practices, and legal precedents set by the courts through interpretations of statutes, legal legislation, and past rulings Common law seeks “interpretation through the past decisions of higher courts which interpret the same statutes or apply established and customary principles of law to a similar set of facts” Civil or code law, Code law is based on an all-inclusive system of written rules (codes) of law Islamic law Islamic law defines a complete system that prescribes specific patterns of social and economic behavior for all individuals. 4．Global brand A global brand is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors 5．Politically sensitive products Perceived to have an effect on the environment, exchange rates, national and economic security, and the welfare of people 。Are publicly visible or subject to public debate 。 6. Sales promotions Sales promotions are marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation。 7.Culture culture refers to “the human-made part of human environment—the sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society” 8. Subornation Involves giving lar