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®
ProductQuest®
ProductQuest
Product Life Cycle
Product Life Cycle
Evaluation
Evaluation
® Tracking
Feasibility Tracking
Feasibility ProductQuest
Maturity
Maturity
INFORMATION
HEDONIC ANALYTICAL
- liking, PERCEPTION - chemical
- purchase intent - attribute data content
Consumer Laboratory
☺ Intensity data
evaluation by trained or analysis
consumer panels
☺ “Just right” data
by consumer panels
Feasibility Stage
Feasibility Stage
Product Feasibility
Product Feasibility
Early evaluation of prototype products
Early evaluation of prototype products
Identify opportunities, understand risks
Identify opportunities, understand risks
of product weaknesses, provide RD
of product weaknesses, provide RD
with improvement direction
with improvement direction
Explore categories for opportunities
Explore categories for opportunities
Output - Product Profile
Output - Product Profile
Weight 1 2 3 4 5 6 7 8 9
Overall liking
Cocoa aroma 0.87
Cocoa flavour 0.77
Malt/Cereal aroma -0.67
Creamy texture 0.62
Bitter aftertaste -0.62
Astringent aftertaste -0.62
Sweet flavour 0.53
Soy aftertaste -0.50
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