通用VS丰田20版本管理时代的到来.doc

通用vs丰田：2.0版本管理时代的到来 General motors, the world* s largest car manufacturer is enveloped in a gloom, decline in demand caused by the financial crisis, severe overcapacity, a series of problems such as shortage of cash f1ow is making the already faltering giant companies face the crisis of bankruptcy? Why did the former auto giant end up in the field today? The author thinks that, although the impact of the financial crisis should not be underestimated, at best, but it is the last straw crushing gm, gm，s fundamental problem or out in the system and the management, the system and the management made gm once brilliant, but it is also down gm，s really to blame, is the so-called into me, hurt me. 〃 Judging from the management symptoms of gm, we can see some of the features that are also comm on to most 1. 0 release management? The bureaucracy is bloated and costly Its structure is so large that it has automobile manufacturing, sales, warehousing and technical services in more than 50 countries around the world? Its business units are divided by region, mainly in North America, Europe, Asia Pacific, Latin America, Africa and the Middle East? Like most multinationals, gm has a large number of functional departments, coordinating the relationship between business units??? It is hard to believe that the vast and bloated institutions such as this one can avoid the rigidity that Sloan mentioned. Inside gm, the show is characterized by a cluster of departments, a heavy barrier and a long cha.in of infonuation. In the Sloan era, it established that the branches were at the extremes of absolute separation and absolute power? This was supposed to promote competition among brands, but it led to poor information on costs and quality. Within general motors, each part has become an independent kingdom, and even the board has struggled to dictate terms? Go for scale Since 1930, gm has been the monopoly position of market first, became the idea of 〃N0? 1〃 has been into the bone marrow, an