创新趋势报告：目标驱动的数据.pdf

INNOVATION TRENDS REPORT: PURPOSE-DRIVEN DATA PART THREE IN OUR ONGOING SERIES ON MACRO TRENDS SHAPING GLOBAL SOCIETY Welcome to the age of Human Data. It’s an era where “Big,” “Fast” and “Smart” data practices converge with human experience and insight to enable us to identify, understand, solve and inspire action for the challenges we face as a global society. In this Purpose-Driven Data report, the third in our Innovation Trends Report series, we explore how organisations can better leverage purpose-driven analytics to achieve social and environmental goals through strategic communications and storytelling informed by data. The report introduces the concept of “Impact Engineers,” professionals who combine the know-how of data science and communications with a keen understanding of social impact, global development and sustainability practices and trends. It also features several in-depth interviews from experts across Weber Shandwick, including Social Impact specialists, who offer insights on purpose-driven data themes, with a focus on the important role human ingenuity plays to interpret and give meaning to data in the service of social and environmental progress. 2 INNOVATION TRENDS This Purpose-Driven Data report is the third in a series of investigations into the key macro trends that are shaping the future of social impact work. Stay tuned for insights on additional topics transforming how people, organisations and systems connect to drive positive societal change. NETWORKED ALWAYS-ON PURPOSE-DRIVEN CONSCIOUS INCLUSIVE GLOBAL SMART CITIES TRANSPARENCY DATA CROWDSOURCING ECONOMIES How we source and scale