众包创新模式下多主体参与价值共创的过程-AtlantisPress.PDFVIP

Advances in Economics, Business and Management Research, volume 67 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018) The Process of Multi-agent Participation in Value Co-creation under Crowdsourcing Innovation Mode Qiaoyi Cao School of Economics ＆Management, Jiangsu University of Science and Technology, Zhenjiang, 212003,China 2206244665@ Qiaoyi Cao Keywords: Crowdsourcing innovation mode, Multi-agent participation, Value co-creation. Abstract. The innovation of based on crowdsourcing platform provides innovative solutions for enterprises. Many scholars have done a lot of research on willingness and mode of innovation on crowdsourcing platform, but the papers regarding value co-creation in the crowdsourcing process are relatively less. Therefore, this paper explores the specific process of multi-agent participation in value creation under crowdsourcing innovation mode ，through sorting out and summarizing of a large number of relevant literature. 众包创新模式下多主体参与价值共创的过程 曹乔怡 江苏科技大学经济管理学院，镇江，212003 2206244665@ 曹乔怡 关键词：众包创新模式;多主体参与;价值共创 中文摘要.平台型的众包创新为企业提供了创新需求的解决方案，许多学者在参与意愿、创新 模式等方面对众包创新做了大量的研究，但是结合众包创新与价值共创的研究相对较少。基 于此，本文通过对大量相关文献的梳理和总结，探究众包创新模式下多主体参与价值共创的 具体过程。 1. 引言 创新是企业获得和维持竞争优势的关键要素。随着互联网和信息技术的高速发展，企业 创新由完全封闭式创新转变为开放式创新，创新范围已不局限于企业内部，而是向着更为广 泛的社会范围拓展。在此背景下，众包创新模式应运而生。2006 年，HOWE 在美国《连线》 上首次提出了众包的概念，他认为众包是一种新的商业模式，即企业利用互联网或通过第三 方众包平台将创造企业核心价值的重任置于外部大众身上[1] 。近年来，国内外许多知名企业 采用众包创新模式纷纷取得了商业成功。菲亚特汽车