奥美品牌管家资料.pptVIP

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奥美品牌管家资料

49 50 51 53 54 56 57 59 61 63 23 24 25 26 27 48 Core Truths 7. Kleenex never “takes over” Kleenex 从不“强取” “She provides soft comfort to the vulnerable around her. Her silent strength exudes character and confidence.” (Malaysia) “True strength can afford to be delicate.” (South Africa) “Like an honorable gentleman... whose noble cause it is to serve everyone else.” (Colombia) “Kleenex embraces me with the softest hand to reassure me.” (Korea) Core Truths 8. Kleenex says “everything’s going to be fine” Kleenex 说“一切都会好起来的” “For better, for worse, in illness and in health, Kleenex will

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