宝马的英文介绍解说.ppt

1. The quantitative analysis of market potential 2. Understanding the consumer 3. Determine the product item 4. Take time for market entry 5. Key conclusions 1. The quantitative analysis of market potential How to define your product is about to enter the market potential and capacity? Information Resources structure Auto market External Resources Internal resources Specialized research institutions Professional Media Professional Media Market Intelligence Sales data Market and Trend Competitor research Schematic diagram of the global market growth in demand for cars The growth rate of the Asian automotive market is the global market growth rate will be 2 times the growth of luxury cars which is the highest proportion Schematic diagram of the Asian market growth in demand for cars Growth rate of the three major areas car plans Japan, China, Southeast Asia, 6 countries the demand for luxury cars is the most growth of all varieties of cars, the Japanese market with high baseline levels, while 6 countries in mainland China and Southeast Asia is a huge room for growth! 2. Understanding the consumer First, the hierarchical social status of consumers Secondly, to study the values of consumers.  Further research showed that under the traditional values and modern values of consumers in the choice of car requirements are different.  BMW can position themselves and are positioned against competitors  3. Determine the product item Know the market potential, understand the consumer, the next step is to determine what kind of products into the market. 4. Take time for market entry BMW to the rhythm of the Asian market is divided into four stages. First, as an independent importer, followed by the establishment of all parts in the local assembly plant (CKD model), is again established in the host country domestic sales companies, and finally in the local establishment of a complete production plant.