基于感知价值的大豆食用油消费行为倾向实证研究企业管理专业论文.docxVIP

哈尔滨工业大学管理学硕士学位论文 哈尔滨工业大学管理学硕士学位论文 II II Abstract In recent years, the Chinese soybean import has sharply rised year by year. Domestic oil processing enterprise s which used Non- GMO soybean as raw material has been facing the fierce market competition. Soybean oil was one of the most common soybean products, and was widely used in daily cooking. We could say that, the consumers’ knowledge of the soybean oil and attitude to the soybean oil determined the business behavior of the domestic oil processing enterprises to a certain extent. Based on the theory of customs perceived value, first, this