贝恩咨询bp-bringinghealthcareto资料.docVIP

AUTHOR Kam Leung Page PAGE 19 DATE 2/27/00 RxTrain Bringing Healthcare to the Billion A Proposal for e-commerce in China Kam H. LeungContents Page Market Analysis 3 1.3 Billion People Buys $18 Billion of Drugs Annually 3 The Government Needs Someone else to pay for These Drugs 3 Internet Usage in China 4 e-Commerce in China 4 Competition and Threats 4 Uneven Quality of Care 5 Advertisement 6 Distributors 6 Three-legged Debts 6 Wholly Owned Foreign Enterprise 6 The Business Model 8 Business Plan