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BVU9812C2G01 Value Managed Relationships Objectives Agenda VMR Definition What is a VMR? How Does a VMR Work? Strategic Purchasing Options Where Are VMRs Appropriate? In Which Categories Are VMRs Most Effective? Value Cycle Value Of VMRs—Buyer Value Of VMRs—Supplier Bain Experience in VMRs VMR Sample Agreement Agenda Partnerships Expectations Key Success Factors Key Success Factors—Strategy Key Success Factors—Organization Key Success Factors—Process Reasons for Partial Success—Strategy Reasons for Partial Success—Organization Reasons for Partial Success—Process Watchouts Agenda Sources of Val