毕业网络时代农产品营销策略分析.docxVIP

［摘 要］我国是一个农业大国，当前，农产品市场的发展尤为迅猛，农产品的供给早已从 过去的短缺转变为结构或区域性过剩的局面，农产品市场呈现击全新的特点，网络时代下消 费特征也有所改变。由于存在农产品市场信息不灵，时常出现农产品增产但是不能增收，农 产品卖难现象。新时代下网络的应用成为农产品营销，解决小农户与大市场不相适应的一个 关键，网络的发展给中国农产品带来大的机遇和挑战。因此，分析网络时代下中国农产品营 销探究农产品营销策略显得十分必要。本文在对我国农产品市场特征、营销情况和网络时代 对农产品的主要影响的综合分析下，得出结论：网络时代下农产品的营销要以诚信为基础， 不搞虚假营销和过分营销，立足于农村文化和农村木土特色营销为网络时代下农产品营销找 到出路。 ［关键词］农产品；网络；策略 Abstract: Our country is a large agricultural country, at present, the development of agricultural markets is particularly rapid, supply of agricultural products had changed from shortage to surplus over the structure or regional situation, agricultural market presents new features, consumption characteristics in the Internet age has changed. Because agricultural markets uninformed，often appear agricultural output but not increase, difficulty in selling agricultural phenomenon. Application of a new era to become marketing of agricultural products, to solve a key smallholder incompatible with the big market, development of the network to the Chinese agiicultural products bring big opportunities and challenges. Therefore, the analysis under the Agricultural Marketing explore the Internet age Chinese Agricultural marketing sWategy is very necessary. In this paper, characteristics of Chinas agricultural market, a comprehensive analysis of the situation and the Internet age marketing major impact on agricultural and concluded: In the Internet age marketing of agricultural products should be based on good faith, not to engage in false marketing and excessive marketing, based on the countryside cultural and rural local characteristics of agricultural products marketing network marketing at age find a way out. Key words: agricultural products; network; policy TOC \o 1-5 \h \z HYPERLINK \l bookmark0 \o Current Document 一、 导论 1 HYPERLINK \l bookmark2 \o Current Document （一） 问题的提岀 1 HYPERLINK \l bookmark4 \o Current Document （二） 研究背景 1 HYPERLINK \l bookmark6 \o Current Document （三） 研究目的及意义 1 HYPERLINK \l bookmark8 \o Current Doc