我国体育产业结构的优化研究.PDFVIP

第 18 卷第 2 期 体 育 学 刊 Vol.18 No.2 2011 年 3 月 Journal of Physical Education M a r . 2 0 1 1 ·体育社会科学· 我国体育产业结构的优化研究 5 张瑞林 （山东大学体育学院，山东 济南 250061 ） 摘 要：对我国体育产业结构的分析发现，我国体育产业结构不合理，不能适应当前体育产 业发展的需要。主要体现在体育健身休闲业和体育组织管理业未能成为主导行业，体育中介业、 体育培训业相对弱小，各个子行业之间没有形成良性的互动，不能实现协调发展。根据产业结构 优化理论，提出建议：体育产业结构的优化应该合时宜、合国情，做好产业结构优化规划，健全 政策法规，发展健身休闲业、提升组织管理业、做强体育用品业，推动产业间良性互动，统筹地 区间协调发展。 关 键 词：体育产业；产业结构；中国 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2011)02-0021-06 Study of sport industrial structure optimization in China ZHANG Rui-lin （School of Physical Education，Shandong University，Jinan 250061 ，China ） Abstract: By analyzing the sport industrial structure in China, the author found that the sport industrial structure in China is irrational, unable to adapt to the current need for the development of the sport industry, which mainly em- body in the followings: the sports fitness and leisure industry and sport organization management fail to become leading industries; the sport agency industry and sport training industry are relatively weak; no benign interaction has been formed and no coordinated development has been realized between subsidiary industries. According to theories about industrial structure optimization, the author put forward the following suggestions: carry out sport industrial structure optimization at the right time and according to national conditions; do a good job in planning industrial structure optimization; perfect policies and regulations; develop the fitness an