达能媒介提案(英文版)资料.pptVIP

Danone Tiger 2001Media Recommendation Media Objective Key challenges for TUC Total Savory segment dropping, while TUC still facing high competition from Pacific Soda, Danone Hi-Ca Soda and KSF 3+2 More and more mass market brands enhance the competition by low pricing strategy (XXX?) Media Objective Launch new TVC to build up the new “essentiality” brand image. Build leadership position in biscuits category in eastern region Expand to new market in northern, southern and western region to speed up building brand awareness Planning Considerations Target Audience Female adults aged 30+ Crea