实用商务项目设计.pdf

Practical Business Project and Proposal Design 实用商务项目设计 Lectured by Wu Qing’er Design your project • What is a project? • A project is a planned series of activities carried out in order to achieve some specific objectives in a specific period of time. Design your project • Your project will be to take a small business which you are familiar with, and produce a simple Business Proposal for a small project that could be carried out by the business to make it bigger, better , more profitable, or more efficient. 1. Analysis of the business (1)The current state of the business Analysis of the business • What is the main business , where is it located, how big is the business,etc.? Analysis of the business (2) Current business analysis. • How is the business going on at present? • What is the present state of the business ? Is it making profit now? • How big is it now? (3) Financial performance. How is the financial situation of the business,such as the turnover （营 业额）, the revenue （收入）and profit expected (4) Existing problems. • What are the things that need to be improved? • What are the major problems is the business now facing? • How to make the business develop further? 2. Customers Analysis • What do your customers need and want? • Who are your target customers? • Why are they your customers? 3. Focus Group • Classified separate groups of a small number of your customers. • Each group represents a type of customers. • Different groups may have different views and expectations on your project. 3. Focus Group • Questionnaire: • You should prepare a number of questions about your business that