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Abstmct Abstmct 硕士学位论文 Abstract Microblog has been an important part of people’S IDes．Media microblog is an important topic setter of platform of microblog．Nowadays，printed medias，TV stations，transceivers， websites and media players have all launched microblog by transforming business ideas， which can publish original information and deliver the brand value．Media microblog，which have been relying on the I